Holiday Wine Revenue Tip: Identifying Your Gifters

Welcome to October.

You already know what that means: the holidays are upon us, and so is gifting season.

Which is why we're focusing this week on the "gifters," or the people who give gifts of wine to others.

"Gifters" are usually the most lucrative customers in any winery's database. They gift wine, usually in multiples. They are generous. They are repeat purchasers. They are often recognizing "corporate" or business relationships.

In other words, you want to be sure to know them for your winery, and to engage with them particularly at this time of year.

Which is why we'd like to share two quick videos with you this week, both less than four minutes, from the Enolytics how-to archive:

How to Easily Identify Gifters in Your Customer Database

How to Identify Potential Gifters in Your Customer Database

What if your data isn't already loaded into the Enolytics software? It can be, usually in less than a week. Plus you can take advantage of our 30-day free trial period to get full access to the software for a month, which means that you have plenty of time to identify your gifters and your potential gifters.

They are likely to be the most lucrative customers in your database. Now is the time to identify them and reach out.

As always, please be in touch with any questions or suggestions. Also as always, thank you for reading -
Cathy