Maintaining Wine Club Members Ahead of (and During) the Holiday Season: Tips from a Top Pro

Image Credit: Sorso

The holidays are upon us. Are you ready?

Ready to maximize holiday sales, that is.

That was the topic of our webinar last week at the Wine Industry Sales Symposium, together with Kari Scott from WineDirect and Alex Jones from Gary Farrell Vineyards & Winery. The Wine Industry Network has made the session – “Maximizing Holiday Sales: The Data Tells Us When, and How” – available to all at this link.

Please do have a look.

We’re turning our attention next to another crucial aspect of holiday sales, namely retaining Wine Club members throughout the season.

It’s a key moment in the annual sales cycle for DTC, between customers who gift memberships to others and renew memberships (or not…) for themselves.

It’s also a dynamic moment with many (many) opportunities to win or lose customer loyalty.

Let’s get together to talk this through now, heading into the holidays, when there’s still time to fine-tune your strategy or add to what you’ve already developed.

Registration is open for our webinar about Maintaining Wine Club Members During the Holidays. Please join us on Friday, September 16 at 10 am PST / 1 pm EST.

I’ve also saved the best for last: Ben Salisbury is the TOP PRO who will be sharing best practices during the webinar for retaining club members, especially during the holiday season.

On the off-chance you don’t yet know Ben, please start with his website (especially his Wine Sales Stimulator) and make your way through the wealth of freely-available content in his Resource Center, from promoting your winery with organic social to five SEO tips for wineries to optimizing paid ads on Facebook and Instagram.

Ben really, really knows what he’s talking about. I’m thrilled to be teaming up with him to put the information in your hands about maintaining Wine Club members during the holiday season.

Here’s the registration link. Have any questions for Ben ahead of time? Please send them my way. I’d love to hear.

We look forward very much to seeing you on September 16 at 10 am PST!

Thank you, as always –
Cathy