Wine Club Members Are Valuable and Vulnerable. Here’s How to Keep Them from Leaving

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Wine Club members are, almost universally, the most valuable segment of your DTC business.

In these times, they might also be the most vulnerable. Consumers are cutting back on spending. They’re trimming budgets, and making hard decisions that could leave you with the short end of the stick.

Don’t lose them without a fight.

How, exactly?

Join us next week to find out.

We’re hosting a webinar on September 16 with very special guest Ben Salisbury who has deep (very deep) experience with this topic. He knows the strategies. More importantly, he’s used the strategies, and refined them over time to help his clients — and you — maintain wine club members during the holiday season.

Here’s where to go to register for our conversation with Ben. We hope very much that you’ll participate — during the webinar, of course, and also ahead of time so that we know what’s on your mind and where you’re struggling.

Wine Club members are valuable. Right now, they’re also vulnerable. But there’s a lot you can do to keep them.

I’m excited to share this with you. Please register, and join us.

As always, let me know if you have any questions or feedback. And thank you for your interest.

Cathy