You could say that wine + data has some serious momentum as we start 2024.

And you'd be right.

Let me kick off the year with an overview of January 2024 highlights for the ever-increasing interest and use of data analytics in our industry.

DTC Wine Symposium, January 17 and 18, Concord, California
Please join our session at 3 pm on Wednesday, January 17, where we're highlighting best-use cases that leverage data to grow DTC. Taylor Almond from Far Niente and Lailand Flaherty from Caymus will speak from their boots-on-the-ground perspective. Spoiler alert: Although those are large-scale Napa wineries, the technology is exactly the same for small and medium-size wineries.

SVB State of the US Wine Industry Virtual Event, January 18
Tune in as Ed Thralls, our SVP for Professional Services, adds to the conversation particularly about the continued growth of advanced analytics within the wine industry. The live broadcast starts at 9 am. Registration is here.

Wine Data Generates Revenue: Instagram Series
We're about midway through a 10-day countdown of the most popular ways that data is used to sell more wine. Check it out on our Instagram page and follow along.

That's all happening in the next two weeks. And we're just getting warmed up.

2024? Go.

PS I'll also be attending the Dream Big Darling retreat in Paso Robles next week. You too? Drop me a line! I'd love to meet up.
 
Thank you, as always -
Cathy